About Us
ABOUT US: Friends of the Midwest Theater
· Friends of the Midwest Theater (FMT): FMT is a group of concerned citizens of the area that joined together to help operate activities at the theater, to raise funds, and plan the renovation. FMT has the responsibility of fund raising, organizing, planning, and administering the operations of the theater. FMT was established in the fall of 1998 with the help of Oregon Trail Community Foundation. We received our non-profit 501C3 status in March 2000. The FMT consists of a 14 member Board of Directors. Our board members and volunteers come from around the region, and one representative from the Oregon Trail Community Foundation. All duties in the theater are covered by volunteers, from concession work, to fundraising, and marketing. We have successfully run the theater since November 1998. FMT’s operational costs come from movies, concessions, and memberships.
· Oregon Trail Community Foundation (OTCF): The OTCF was founded in 1977. It is a local Foundation. It provides resources to meet the present and future needs of the community by receiving, administering and disbursing funds. OTCF provides grants from an Unrestricted Endowment fund and Special Interest Endowment Scholarship Funds. They also help with contracted grants, donor advised funds and special community projects. Their operational funds come from donations and investments. Its goals and mission are to help preserve our past, serve as a catalyst for special projects in the area, and support projects in Scotts Bluff County and Goshen County. Oregon Trail Community Foundation came forward and accepted the donation of the Historic Midwest Theater in 1997 so that this building would be preserved for future generations. The theater was closed for approximately 2 years when Friends of the Midwest Theater were organized with the help of OTCF, and OTCF now leases the building to Friends of the Midwest Theater for $1.00 per year.
THE MISSION OF THE FRIENDS OF THE MIDWEST THEATER IS TO PRESERVE THE HISTORIC MIDWEST THEATER FOR FUTURE GENERATIONS, AND TO REVITALIZE AND MAINTAIN THE THEATER FOR USE BY THE COMMUNITY.
Vision
It is the vision of Friends of the Midwest Theater (FMT) and Oregon Trail Community Foundation (OTCF) to revitalize the 53 year-old historical theater, giving Scottsbluff another vital facility to attract people from the community and surrounding Wyoming—Nebraska Panhandle area. We envision this theater as a Grand Theater as it was in 1946—lush velvet seats, beautiful carpeting, mirrors—a place where people are excited about attending movies and performances. We envision the theater as providing a space for the presentation of film, live performances of music, theater, and art; and a space for community programs and receptions. The historic theater is also a place to revisit our past and learn. There is a great need for making the Historic Midwest Theater into the most versatile facility possible. The movie theater is a familiar and important part of the culture of our community.
The Historic Midwest Theater is on the National Registry of Historic Places.
BOARD OF DIRECTORS: 2007
Carol Lockwood, President
Sam Rose, Vice President
Vicki Schmidt , Secretary
Sharyn Wohlers, Treasurer
Teresa Swank
Tammy Viessman
Sandy Schon
Larry Fitzgibbon
Shirley Burford
Bob Kelley
Rita Stinner
Brenda Bartels
Bill Peters
Sandy Lutz
Leo Guadarrama
Gayle Rojas
Staff:
Willa Z. Kosman - Exe. Director
Billy Estes - Theater Manager
Matt Belgum - Projectionist
Aaron Winters - Projectionist/Sound Tech
CORPORATE SPONSOR MEMBERSHIPS 2007
Aulick's TLC
Douglas Kelley Ostdiek Bartels Neilan
Western Sugar
Runza
Brannon Homes LTD
First National Bank
First State Bank
HIner Foundation
Culligan Water
Kelley Bean, Co
Platte Valley Financial Co.
Pahlke, Snyder, Smith Petitt Law Firm
B & C Steel
C.A.R.E. Chiropractic
Tri State Roofing
High Plains Budwiser
Simmons, Olsen Law Firm
Valley Bank & Trust Company
Star Herald
History
On March 5, 1945, the Egyptian Theater (site of Midwest Theater) was destroyed by a fire. The fire gave the owner, William H. Ostenberg, Jr. the opportunity to build a grand theater for Scottsbluff. The fire-gutted theater was replaced in just over a year with the New Midwest Theater. Charles D. Strong, a prominent Denver, Colorado architect, was hired to draw the design plans for the new theater.
The Midwest Theater was opened on May 3, 1946 with much fanfare. The Scottsbluff Star-Herald published an eight page Midwest Theater Edition on Wednesday, May 1, 1946.
The theater is designed in the Modernistic style of architecture and exhibits an exceptionally high degree of architectural and artistic integrity, both on its interior and exterior. The theater’s most striking feature, as described in a 1946 newspaper article, “is the marquee with a stainless steel and aluminum tower extending 60’ above the entrance”. The 15’ wide tower is flanked by glazed masonry panels. The vertical center of the tower contains 132 aluminum stars and was backed by 68 spotlights operated by an electric flasher system. Extending from the top of the tower’s two aluminum poles are two stylized wings outlined with neon lights and two starburst spheres with flashing mercury bulbs. The lighted tower was designed to be seen at night for a radius of twenty miles. What a magnificent sight. Friends of the Midwest Theater just finished a complete renovation of the marquee and all of the inside neon.
We are very lucky that the interior of the auditorium is still in good condition. The three dimensional plaster floral scrolls still ascend 25 feet from the floor on either side of the screen. The theme of the scrolls floral pattern continues to the colorful painted murals on the walls and ceiling. Very futuristic-sounding materials were used in the decorating of this building—Leverex, Plexiglass, Flexwood, Herculite, Satin aluminum just to name a few. There is neon throughout the interior of the theater. The “modern” interior décor and the dominant marquee and tower added to the architectural excitement of the streetscape of Scottsbluff’s downtown business district.
The theater remains today, in near original condition, with only cosmetic changes to the interior lobby and foyer during the 1970’s. In 1961 the Midwest was sold to Commonwealth Theaters, Inc. The theater eventually became a First International Theater in 1992. This company built the Cinema 6 at the Monument Mall which opened September 13, 1996 ushering in the new era of small multi-theater complexes. The final film was shown at the Midwest on September 12, 1996. First International Theaters, donated the building to Oregon Trail Community Foundation and November, 1998 Friends of the Midwest Theater opened the theater showing classic and second run movies. FMT opened Thanksgiving weekend with three holiday classics for three weeks: “Home Alone” followed by “Prancer”and “Miracle on 34th Street”.
What We Are Doing Now!
Major Source of Entertainment
Movies – second run, art house, and independent film
Affordable Entertainment
West Nebraska Arts Center- Children’s Theater
Local Libraries-free reward movie for successful readers
West Nebraska Archery Club
Churches-Easter Services all week at noon
Panhandle Audubon Society-Neal Anderson, Wildlife Artist
Ceremonies & Special Presentations-Camp Fire, Inc. and Boy Scouts
Educational Projects- DECA and Scottsbluff High School Drafting Class
Tours
Low Cost Venue for Programs, Speakers & Fundraisers
The Owner, William H. Ostenberg, Jr., and his theater business:
William H. Ostenberg, Jr.’s father was a prominent banker in Omaha, and his uncle was H. H. Ostenberg who started Scottsbluff National Bank in Scottsbluff. Prior to his arrival in Scottsbluff, William H. Ostenberg, Jr. gained experience in theater operation in the Nebraska towns of Hoffman and Antioch.
In January of 1919, he purchased the Orpheum Theater (later to become the Bluffs Theater). In December of 1919, Ostenberg bought the property on Broadway where the Midwest Theater is now located. He paid $10,000 for the two lots. The following year, in 1920 the Midwest Amusement and Realty Company was formed with Mr. Ostenberg as president. Beginning in the 1920s, the Company constructed and operated various dance halls and theaters in Scottsbluff and in the surrounding towns of Morrill and Bridgeport. In 1923 he purchased the Star Theater that had opened in 1913 in the first building in Scottsbluff “especially designed for the moving picture business.” This building was at 1505 Broadway, but was moved to 21 E. 16th Street and was operated as the Sun Theater until 1928 when it passed from existence. In 1926, the Midwest Amusement and Realty Company constructed Danceland at 1620 First Avenue. It was converted to the Oto Theater (now the Scottsbluff Elks Club). In 1933, the Midwest Amusement Company joined other theater syndicates in four states to form Gibraltar Enterprises, Inc. Mr. Ostenberg continued to serve as president of the company and as a director and officer of Gibraltar Enterprises, Inc. The Egyptian Theater was opened in 1927, destroyed by fire in 1945, and the Midwest was opened in 1946.
In December of 1961, the Midwest Amusement and Realty Company leased its remaining holdings to the Commonwealth Theaters, Inc.
The Architect: Charles D. Strong (1895-1974)
Charles D. Strong was a prominent businessman and architect in Denver, Colorado. As a successful architect (apartment buildings his specialty), he watched the Depression destroy his business. In 1932, he helped organize the Unemployed Citizen’s League. It’s goal was to form a cooperative production to relieve distress. After the Depression years he resumes his career in architecture. It is worth noting that he has a least two other projects on the National Register in Denver. The first is what is commonly referred to as the Petroleum Building. It is a high rise that was completed in 1957 and sits on a prominent corner of downtown. The second is the Mark Twain, which is an apartment building located in what is called “poet’s row”, a wonderful stretch of post war apartments done in an art deco/art moderne style. He presumably did several of the other buildings along this stretch although the documentation is sketchy.
BECOME A MEMBER OF FRIENDS OF THE MIDWEST THEATER:
Our memberships are sustaining memberships. They help us pay monthly bills, do small maintenance projects, keep the rent low for local agencies, and generally just keep the doors open. Our members are very important. Members receive a quarterly newsletter and occasional post cards to remind them of special events.
GIVE TO THE CAPITAL CAMPAIGN:
Capital campaign funds are used for the renovation of the theater and the Baumgartner Building next door. Friends of the Midwest Theater need to raise $800,000 by July, 2004 in order to receive a challenge grant from the Peter Kiewit Foundation in the amount of $325,000.
Fund Raising Efforts
· Total Project $1.2 Million
• Capital Campaign-$800,000
• Goal of $500,000 raised by local volunteers
• Grant Writing
– $45,000 Tourism Development Initiative – for marquee renovation-finished
– $325,000 Peter Kiewit Foundation Challenge Grant-for renovation
– $25,000 Union Pacific (pending)
n $275,000 Other Grants
n Community Development Assistance Act (Tax Credit)
Renovation Project:
Theater-1707 Broadway
Updated Sound and Lighting for live performances
Updated Cinema Sound
Carpeting
Seats
Return Lobby to its 1946 splendor
Concession Stand
Grand Piano
Baumgartner Building-1705 Broadway
Accessibility Issues-ramp into theater front and back
Restroom facilities
Expanded stage and wing space
Dressing rooms and handicap dressing room
Rehearsal space
Additional lobby space
Offices